This page: http://nathenson.org/courses/ip-overview/simple-knock-out-searching/ INTRO TO TRADEMARK KNOCK-OUT SEARCHING Background. Broadly speaking, there are two kinds of trademark searches: a “knock-out” search and a full clearance search. Whereas a “knock-out” is intended to determine whether any obvious impediments exist regarding the proposed mark, a full search is more comprehensive and is geared towards possible clearance for actual use […]
Category Archives: Trademarks
The clip is from Crazy People with Dudley Moore and Paul Reiser. The treatment of brands is especially crazy. I have to wonder in today’s product-placement culture: would a major studio permit a scene like this today? YouTube video link via anon0mouse on BoingBoing. Cross-posted at Infoglut Tumblr.
For the odd trademarks file: Stephen Colbert mocks DiGiorno’s new product: PIZZA and WYNGZ. Shockingly, Wyngz are not made of chicken wings. (Ok, maybe not so shockingly.) According to Colbert, the name was chosen because of laws regulating non-chicken wing products. As Colbert puts it, the term WYNGZ is “a government-mandated way of getting around […]
So let’s talk about the SUPER BOW…[SHHHHHH!!!] Samsung has posted a really funny video of a Super Bowl ad where a fictional Samsung executive cautions two ad writers that Samsung may not use trademarked terms such as SUPER BOWL, BALTIMORE RAVENS, or SAN FRANCISCO FORTY-NINERS. The video is a hoot, starring Seth Rogen and Paul […]