Project 1: professional social-media branding

What this project is about.

This page will be expanded as the project develops.

Project 1 is intended to help you develop a professional online self-branding presence. You will create, revise, and/or upgrade your professional social media presence.

Educational outcomes.

The educational goals (outcomes) of this project are to:

  1. Use your social-media activities as a springboard for deeper understanding of cyberlaw issues;
  2. Develop a professional online presence that you can continue to use prior to and after graduation; and
  3. Gain technical knowledge on tools and techniques such as
    • Scheduling content
    • Leveraging content
    • Interaction & network-building
    • #hashtags
    • @handle tagging
    • Commenting & replying
    • Building a network
    • Analytics

What you will do.

First, you should email me (by end-of-day midnight EST on Tuesday, June 6, 2017) indicating which forms of social media you would like to use. Use two or more of the following tools:

One or two of the tools below Any of the following (with approval by instructor)
Twitter (with an approved handle). If you already have a Twitter profile that you use for personal purposes, then start a second one for professional purposes.

LinkedIn (with your real name). If you already have a profile, that is ok.

Instagram Business

Facebook cause or institution page

YouTube channel

Website (with or without domain name)

Other (suggestions welcome)

Second, over the course of the semester, you will develop your professional online presence, including:

  • Creating your profiles
  • Refining your profiles
  • Posting and sharing content
  • Interacting with others
  • Using #tags and @handles
  • Building a network
  • Using analytics

I’ll provide further details later on when, what, and how much you should be doing.

Third, you will create an internal report to me on your social media activities, including information such as:

  • Your profiles (including cropped screen caps; guidance on screen caps & cropping was emailed to you 6/30)
  • Examples of significant postings/offerings of information
  • Information on your developing networks (analytics such as number of followers, retweets, analytics, etc.)
  • Reflections on your goals, the extent to which you’ve reached those goals, and plans for further development

Your report will be posted to me privately online on our class blog, in blog form. You can include media such as links, photos, embedded videos, and more.

Finally, you will provide a digitally signed attribution/certification form. To receive a score in any project, a certification form must be digitally filled out and signed. Cf. FRCP 11(a). The certification form is provided as part of the template for your WordPress report.

Your report.

Your score will be based on your performance in the project along with your report, which you will submit in WordPress on digitalgarbage.net. You must use the report template. An uneditable example of the template may be found at http://digitalgarbage.net/2017/06/28/p1-template/. I will upload an editable copy of this template to your DG contributor account. You will revise your personal copy of the form, filling in information in portions of the document in brackets. The other parts of the form should not be changed. Note that for me to accept your contribution, you must fill out, digitally sign, and certify the Attribution & Certification form at the end of the template. After you submit the final version of the form, email me to let me know you have submitted it. You may not make any additions or changes to your report after you submit it.

The components of the report are:

  • Name & site info
  • Where you started
  • Goals
  • Sources of content
  • Examples of content
  • Statistics on content
  • Self-evaluation
  • Additional information
  • Attribution & certification

The form walks you through what to put where, and indicates materials that should be included (such as embedded Tweets, screencaps, tables to be filled out, and information to be provided). You should not change or edit anything other than fields with brackets around them.

Category % of score
Content 10%
Branding & aesthetics 10%
Network-building & interaction 10%
Techniques used 10%
Twitter bottom line 5%
LinkedIn bottom line 5%
WordPress report 50%
Proper certification 0%/100%
Total 100%

What each means:

Content.

  • Are you supplying an appropriate amount of content on your two social-media tools?
  • Is it of good quality from reputable sources?
  • Are you simply retweeting or posting links, or are you also adding questions, comments, or opinions?

Branding & aesthetics.

  • Do you have clean, clear, well-cropped, and professional profile photos and background(s)?
  • Do you supply appropriate and targeted bios?
  • Do your postings and comments and interaction provide a clear message of your brand as a JD student?
  • Are you sending a consistent message that will be discernable by your intended audience?
  • Does your Twitter handle make sense?
  • Did you fix your LinkedIn URL to a clean URL?

Network-building & interaction.

  • Are you using techniques to build a network?
  • Are you following all class members and professor?
  • Are you following relevant other persons?
  • Are you interacting? With:
    • Members of class
    • People outside class
    • Having others follow you
    • Retweeting others (with or without comments)
    • Liking posts
    • Using @ handle to reply and shout-out
    • Using #hashtags

Techniques.

  • Are you using various techniques such as
    • #hashtags
    • @handles
    • Retweets (with or without comments)?
  • Are you taking advantage of the various tools available to you? For example, LinkedIn permits many types of information to be provided. It also has logos for many institutions.

Quality of report.

  • Is your report clean and well-formatted?
  • Did you preserve the formatting of required portions?
  • Substantively, did you provide all required portions of the report?
  • Are you providing meaningful, well-written responses?
  • Are you including required media (Tweet embeds and cleanly cropped screen caps)?
  • Did you provide meaningful reflection and self-critique?

Certification. An absolute requirement to obtain a score. As such, it is not separately scored but no score will be given to a submission that lacks certification. If you forget to certify, I will give you the opportunity to fix it. Cf. FRCP 11(a).

Due dates.

  • The relevant period is any relevant social media activity from May 25 (first day of class) to July 14 13 (day after last day of class).
  • Tuesday, June 6: By end-of-day midnight EST tonight (end-of-evening), email inathenson@stu.edu: 1) which form(s) of social media you propose to use; 2) your proposed focus; and 3) any proposed names/handles.
  • Friday, July 14 (per students’ request): Thursday, July 13: last day that counts for social media activity for your reports. I encourage you to continue your activity beyond this, but the only period that matters for your report is this period.
  • Any time between Monday, July 17 to Monday, July 24 (up through end-of-day midnight EST): Submit your final report in WordPress on digitalgarbage.net using your Contributor logon. You should also email me to let me know you have signed and submitted your Project 1 report.

Other information.

I’m your professor, not your lawyer. As noted repeatedly in class, I’m not your lawyer and there is not attorney-client relationship. Having said this, here are some suggestions below (which include being respectful to others and using common sense).

Stick to reputable sources. Don’t retweet just any crap you find out there. Use reputable sources. Avoid inflammatory assertions. Remember, although you are doing this for a class assignment, you are posting real things online, so don’t stick your neck out into a defamation claim. Sharing your opinions is fine but remember that statements of fact can create real defamation liability. And sometimes an opinion can create defamation liability if it is based on assumed facts.

IP considerations. As noted repeatedly, your profile photos and background images should be your own, or something clearly in the public domain (such as an indisputable government work). You will have to reveal in your report how you got that stuff so be ready to justify what you’ve used. And don’t just grab photos or videos to upload to your profiles as if they are candy. Remember what Larry Lessig said: fair use is sometimes nothing more than the right to hire a lawyer when you’ve been sued.

Remember that others in the class will be able to see:

  • The title of your draft
  • Any media you upload to the media repository on the site

Save your work. I recommend you save your ongoing WordPress works in progress to help prevent a data-loss disaster.

  1. Go into your editor
  2. Click on “text”
  3. Copy the text version of your posting
  4. Paste that text into a *.txt document and save it

Also make sure you have digital copies of your profile/background photos as well as any text or materials you upload (such as bios).

Added June 30: Here’s a page that shows you how to back up your work.

Updated July 6, 2017 (v1.0 clarifying that deadlines are end-of-day midnight EST on due dates)

Updated July 10, 2017 (“hastags” s.b. “hashtags”)

Updated July 13, 2017 (re cut-off date for reportable social media activity)